Session 1　Overview of Marketing

　Session 2　Environment and Opportunities

　Session 3　Consumer Buying Behavior

　Session 4　Business Buying Behavior

　Session 5　Marketing Information System and Marketing Research

　Session 6　Measuring and forecasting Market Demand

　Session 7　Strategic Planning and Marketing Process

　Session 8　Market Segmentation, Targeting and Positioning

　Session 9　Marketing Plan Implementation and Control

　Session 10　Product and Product Development

　Session 11　Product Life Cycle and Brand Management

　Session 12　Pricing Considerations and Approaches

　Session 13　Pricing Strategies

　Session 14　Distribution Channel Designing and Management

　Session 15　Wholesaling, Retailing, Online Marketing and Logistics

　Session 16　Integrated Marketing Communications & Advertising

　Session 17　Sales Promotion and Public Relations

　Session 18　Personal Selling , Sales and Customer Relationship Management