 Unit 1 Globalization Trend |
|
|
| |
Unit 3 Making Economic Sense |
|
| |
Unit 4 Consumer Behavior |
|
| |
Unit 5 Brand Equity and Global Brands |
|
| |
Unit 6 Advertising Appeals— Image & Personality |
|
| |
Unit 7 Management Gurus |
|
| |
Unit 8 Motivating Employees |
|
| |
Unit 9 Recruitment and Performance Appraisal |
|
| |
Unit 10 Financial World |
|
| |
Unit 11 Making Investment Rationally |
|
| |
Unit 12 On the Business Legal Front |
|
| |
Unit 13 Effective Communication —Language and Culture |
|
| |
Unit 14 Cultural Differences — Manners and Taboos |
|
| |
Unit 15 Organizational Culture —Competitive Advantage |
|
| |
Unit 16 A Socially Responsible Corporation — Business Ethics |
|
| |
Unit 17 Get Yourself Wired — Internet and Mobile Phones |
|
| |
Unit 18 New Economy and E-Commerce |
|
