Unit 1 Globalization Trend |
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Unit 3 Making Economic Sense |
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Unit 4 Consumer Behavior |
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Unit 5 Brand Equity and Global Brands |
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Unit 6 Advertising Appeals— Image & Personality |
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Unit 7 Management Gurus |
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Unit 8 Motivating Employees |
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Unit 9 Recruitment and Performance Appraisal |
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Unit 10 Financial World |
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Unit 11 Making Investment Rationally |
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Unit 12 On the Business Legal Front |
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Unit 13 Effective Communication —Language and Culture |
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Unit 14 Cultural Differences — Manners and Taboos |
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Unit 15 Organizational Culture —Competitive Advantage |
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Unit 16 A Socially Responsible Corporation — Business Ethics |
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Unit 17 Get Yourself Wired — Internet and Mobile Phones |
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Unit 18 New Economy and E-Commerce |
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