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Unit 1 Globalization Trend
Unit 2 Hot Issues in International Trade
Unit 3 Making Economic Sense
Unit 4 Consumer Behavior
Unit 5 Brand Equity and Global Brands
Unit 6 Advertising Appeals—Image & Personality
Unit 7 Management Gurus
Unit 8 Motivating Employees
Period in test
Unit 9 Recruitment and Performance Appraisal
Unit 10 Financial World
Unit 11 Making Investment Rationally
Unit 12 On the Business Legal Front
Unit 13 Effective Communication—Language and Culture
Unit 14 Cultural Differences—Manners and Taboosand
Unit 15 Organizational Culture—Competitive Advantage
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