Chapter1 |
What Is Strategy and Why Is It Important |
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Chapter2 |
Analyzing a Company’s External Environment |
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Chapter3 |
Analyzing a Company’s Resources and Competitive Position |
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Chapter4 |
Crafting a strategy the quest for competitive advantage |
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Chapter5 |
Competing in Foreign Markets |
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Chapter6 |
Diversification Strategies for Managing a Group of Businesses |
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Chapter7 |
Building a capable Organization |
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Chapter8 |
Managing Internal Operations |
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Chapter9 |
Corporate Culture and Leadership |
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