Session 1 Overview of Marketing |
|
Session 2 Environment and Opportunities |
|
Session 3 Consumer Buying Behavior
|
|
Session 4 Business Buying Behavior
|
|
Session 5 Marketing Information System and Marketing Research
|
|
Session 6 Measuring and forecasting Market Demand |
|
Session 7 Strategic Planning and Marketing Process |
|
Session 8 Market Segmentation, Targeting and Positioning |
|
Session 9 Marketing Plan Implementation and Control |
|
Session 10 Product and Product Development |
|
Session 11 Product Life Cycle and Brand Management
|
|
Session 12 Pricing Considerations and Approaches |
|
Session 13 Pricing Strategies |
|
Session 14 Distribution Channel Designing and Management |
|
Session 15 Wholesaling, Retailing, Online Marketing and Logistics |
|
Session 16 Integrated Marketing Communications & Advertising |
|
Session 17 Sales Promotion and Public Relations |
|
Session 18 Personal Selling , Sales and Customer Relationship Management |
|