Session1 |
Overview of Marketing |
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|
Environment and Opportunities |
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Session 3 |
Consumer Buying Behavior |
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Session 4 |
Business Buying Behavior |
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Session 5 |
Marketing Information System and Marketing Research |
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Session 6 |
Measuring and forecasting Market Demand |
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Session 7 |
Strategic Planning and Marketing Process |
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Session 8 |
Market Segmentation, Targeting and Positioning |
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Session 9 |
Marketing Plan Implementation and Control |
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Session 10 |
Product and Product
Development
|
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Session 11 |
Product Life Cycle and
Brand Management
|
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Session 12 |
Pricing Considerations and Approaches |
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Session 13 |
Pricing Strategies |
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Session 14 |
Distribution Channel Designing and Management |
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Session 15 |
Wholesaling, Retailing, Online Marketing
and Logistics |
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Session 16 |
Integrated Marketing Communications & Advertising
|
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Session 17 |
Sales Promotion and Public Relations |
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Session 18 |
Personal Selling , Sales and Customer Relationship Management |
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