Chapter1 |
Introduction to Global Marketing |
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Chapter2 |
The Global Economic Environment |
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Chapter3 |
Social and Cultural Environment |
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Chapter4 |
The Political, Legal, and Regulatory Environments of Global Marketing |
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Chapter5 |
Global Marketing Information System |
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Chapter6 |
Segmentation, Targeting, and Positioning |
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Chapter7 |
Global Market Entry Strategies |
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Chapter8 |
Product and Brand Decisions |
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Chapter9 |
Pricing Decisions |
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Chapter10 |
Channel Decisions |
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Chapter11 |
Global Communications Decisions |
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Chapter12 |
Strategic Elements of Competitive Advantage |
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Chapter13 |
The Digital Revolution and the Global Electronic Marketplace |
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