Session 1 |
Overview of Marketing and Marketing Management |
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Session 2 |
Environment and Opportunities |
Session 3 |
Consumer Buying Behavior |
Session 4 |
Business Buying Behavior |
Session 5 |
Marketing Information System and Marketing Research |
Session 6 |
Measuring and Forecasting Market Demand |
Session 7 |
Strategic Planning and Marketing Process |
Session 8 |
Market Segmentation, Targeting, and Positioning |
Session 19 |
Market Plan Implementation and Control |
Session 10 |
Product, Service and Product Development |
Session 11 |
Product Life-Cycle and Brand Development |
Session 12 |
Pricing Considerations and Approaches |
Session 13 |
Pricing Strategies |
Session 14 |
Distribution Channel Designing and Management |
Session 15 |
Wholesaling, Retailing, Online Marketing and Logistics |
Session 16 |
Integrated Marketing Communications and Advertising |
Session 17 |
Sales Promotion and Public Relations |
Session 18 |
Personal Selling, Sales and Customer Relationship Management |
