Course Syllabus for Principles of Marketing (MKT201)

2nd Semester, 2000-2001

Course Type: Fundamental & Compulsory 　　　　　　 　Office: Rm. 815, Hall of Faith
For: Second-year undergraduates majoring in Marketing, 　Office Hours: 3:30--5:00 pm, Friday,
or all the concentrations under Management and Business　　　　　　 or by appointment
Instructor: Fu Huifen, Xiong Wei, Guo Xiaoling, Shang Xiaoyan, An Shenghui,
Hu Yulong, Liu Baocheng, Liu Zian, Qi Yongling
Credits: 2 　　　　　　　　　　　　　　　　　　　　　　Work phone: 64493507
Total Class Hours: 36 　　　　　　　　　　　　　　　　　Email: huiff585@tom.com
Pre-requisite: ECON101 Principles of Economics I 　　　　Class Language: English or
ECON201 Principles of Economics II bilingual
MGT213 Principles of Management
Rules for Attendance: By UIBE rules, deduction from the final grade shall be made for absence
from class. A student is no longer entitled to the final examination if he/she has been absent, for whatever reasons given, for over one third of the total class hours, or absent without any notice for over 6 hours.

　　I. Course Objectives

　　Marketing has become an increasingly important function in business management under the market economy system. It is, therefore, highly necessary for business students to understand what marketing is and how to fulfill marketing objectives of the firm. The objective of this course is to not only introduce the basic principles of the discipline to you, but also to help you learn to work out marketing plans by yourselves.

　　II. Teaching Methods

　　Most class meetings will include both a lecture and certain class work, where students are invited to present some main points of the text, and to answer questions. Other meetings will be devoted to analyzing company cases, in which students are expected to play a major role by joint efforts.

　　III. Requirements

　　1. Required Reading:
·　　Required text -- Philip Kotler & Gary Armstrong，Principles of Marketing，9th ed.清华大学出版社，Prentice Hall Inc., 2001
　　You are expected to read the assigned chapter(s) before our class meetings and be fully
prepared to contribute to class discussion.
　　Related literature -- Books and periodicals as recommended (see the list).

　　2. Exercises and Examinations:
　　You are expected to do six period tests/quizzes, the score of which will account for 10% of the total term grades.
　　Some company cases will be discussed in class. Each group is supposed to be in charge of one case by writing down the answers to the given questions and present them in class to stimulate more discussion. The performance of everyone will be evaluated and scores will come up to 30% of the term grades.
　　The final examination will largely be an objective test of your command of the principles learned during the term. The results of the exam will account for 60% of your total term grades.

　　3. Grading Criteria:
　　　Assignments 　　　　　　　　　　　　　　　　　Points
　　　Period Tests Average　　　　　　　　　　　　　　 10
　　　Case Study and Presentation (teamwork) 　　　　　30
　　　Final Examination　　　　　　　　　　　　　　　　60
　　　TOTAL　　　　　　　　　　　　　　　　　　　　　100

　　IV. Course Schedule

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