Session 1 　Overview of Marketing and Marketing Management
　　Session 2 　Environment and Opportunities
　　Session 3 　Consumer Buying Behavior
　　Session 4　 Business Buying Behavior
　　Session 5 　Marketing Information System and Marketing Research
　　Session 6 　Measuring and Forecasting Market Demand
　　Session 7 　Strategic Planning and Marketing Process
　　Session 8 　Market Segmentation, Targeting, and Positioning
　　Session 9 　Market Plan Implementation and Control
　　Session 10 　Product, Service and Product Development
　　Session 11 　Product Life-Cycle and Brand Development
　　Session 12 　Pricing Considerations and Approaches
　　Session 13 　Pricing Strategies
　　Session 14 　Distribution Channel Designing and Management
　　Session 15 　Wholesaling, Retailing, Online Marketing and Logistics
　　Session 16 　Integrated Marketing Communications and Advertising
　　Session 17 　Sales Promotion and Public Relations
　　Session 18 　Personal Selling, Sales and Customer Relationship Management