Unit 1：Globalization Trend
Unit 2：Hot Issues in International Trade
Unit 3：Making Economic Sense
Unit 4：Consumer Behavior
Unit 5：Brand Equity and Global Brands
Unit 6：Advertising Appeals—Image & Personality
Unit 7：Management Gurus
Unit 8：Motivating Employees
Unit 9：Recruitment and Performance Appraisal
Unit 10：Financial World
Unit 11：Making Investment Rationally
Unit 12：On the Business Legal Front
Unit 13：Effective Communication—Language and Culture
Unit 14：Cultural Differences—Manners and Taboos
Unit 15：Organizational Culture—Competitive Advantage
Unit 16：A Socially ResponsibleCorporation—Business Ethics
Unit 17：Get Yourself Wired—Internet and Mobile Phones
Unit 18：New Economy and E-Commerce
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