Unit 1:Globalization Trend
Unit 2:Hot Issues in International Trade
Unit 3:Making Economic Sense
Unit 4:Consumer Behavior
Unit 5:Brand Equity and Global Brands
Unit 6:Advertising Appeals—Image & Personality
Unit 7:Management Gurus
Unit 8:Motivating Employees
Unit 9:Recruitment and Performance Appraisal
Unit 10:Financial World
Unit 11:Making Investment Rationally
Unit 12:On the Business Legal Front
Unit 13:Effective Communication—Language and Culture
Unit 14:Cultural Differences—Manners and Taboos
Unit 15:Organizational Culture—Competitive Advantage
Unit 16:A Socially ResponsibleCorporation—Business Ethics
Unit 17:Get Yourself Wired—Internet and Mobile Phones
Unit 18:New Economy and E-Commerce
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