授课教案
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Session 01
Marketing: Managing profitable CR 　 下载 教案
Session 02
Environment and Opportunities 　 下载 教案　
Session 03
Consumer Buying Behavior 　 下载 教案　
Session 04
Business Buying Behavior 　 下载 教案
Session 05
Marketing Information System and Marketing 　 下载 教案　
Session 06
Company and Marketing Strategy 　 下载 教案　
Session 07
Market Segmentation, Targeting and Positioning 　 下载 教案　
Session 08
Product, Services and Branding Strategy 　 下载 教案　
Session 09
New Product Development and Product Life Cycle 　 下载 教案　
Session 10
Pricing Considerations and Approaches 　 下载 教案　
Session 11
Pricing Strategies 　 下载 教案　
Session 12
Distribution Channel Designing and Management 　 下载 教案
Session 13
Integrated Marketing Communications, Advertising, Public Relations & Sales Promotion 　 下载 教案
Session 14
Personal Selling, Customer Relationship Management & Online Marketing 　 下载 教案