“营销学原理”课程教学大纲
General Outline for Principles of Marketing
2011

Course Code: MKT206

Course Title: Principles of Marketing（营销学原理）

Course Type: Fundamental Compulsory for the students of School of Business;
Optional for the rest.

Student Major: Sophomores majoring in Marketing, Business Management, Human Resources Management, Accounting, Financial Management, International Economics & Trade, International Finance, Information Science, Insurance, etc.

Prerequisite(s): ECON101 Principles of Economics I
　　　　　　　　　　　　 ECON 201 Principles of Economics II
　　　　　　　　　　　　 MGT213 Principles of Management

Credits: 2

Class Hours: 36

Class Language(s): English or Bilingual (English & Chinese)

Instructors: Fu Huifen, Xiong Wei, Liu Baocheng, Guo Xiaoling, An Shenghui,
　　　　　　　　　　Hu Yulong, Shang Xiaoyan, Gao Chongyan, Chen Ke, Zhang Leinan.

Offered by: Department of Marketing, School of Business, UIBE

Office：Rm. 505, 522, 523, Hall of Ningyuan

Tel：64494299, 64494372, 64494375, 64494785