VII. Course Schedule：
Week
Readings
Mode
Session Topic
1
Lecture
Course Introduction
2
Chapter 1
Marketing: Managing profitable CR
3
Chapter 3
Environment and Opportunities
4
Chapter 5
Consumer Buying Behavior
5
Chapter 6
Business Buying Behavior
6
Chapter 4
Marketing Information System and Marketing Research
7
Chapter 2, Appendix I
Company and Marketing Strategy
8
Chapter 7
Segmentation, Targeting and Positioning
9
Case Discussion I
10
Chapters 8
Product, Services and Branding Strategy
11
Chapters 9
New product development & PLC
12
Chapter 10,Appendix II
Pricing Considerations and Approaches
13
Chapter 11
Pricing Strategies
14
Chapter 12
Case Discussion II
15
Chapter 14--15
Distribution Channel Designing and Management
16
Chapters 16--17
Integrated Marketing Communications & Advertising, PR and Sales Promotion
17
Personal Selling, CRM & On-line Marketing
18
Marketing Solution Presentation
19
Final Exam
